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Largest independent consumer survey: most customer-friendly leisure company in the Netherlands

Tuesday, 17 November 2020
Largest independent consumer survey: most customer-friendly leisure company in the Netherlands

Dutch consumers declare Royal Burgers’ Zoo the most customer-friendly leisure company in the Netherlands with an average score of 8.4 out of 10. This is the result of the largest independent survey into customer friendliness in the Netherlands. The survey, of which this is the 13th edition, is carried out annually by research agency MarketResponse. This year, 50,799 responses were collected on 369 companies in 9 categories. Burgers’ Zoo is honoured to receive the prize.

Independent public award based on continuous research

The title Most Customer-Friendly Company is not something a company can sign up for or ask their audience to vote on. Every large, national company in the Netherlands automatically participates. In nine different industries, a winner is determined based on continuous independent online research among Dutch consumers carried out by research agency MarketResponse.

Burgers’ Zoo wins the leisure industry

Burgers’ Zoo is the winner in the leisure industry. Consumers rate the customer friendliness of the zoo in Arnhem with an average of 8.4 out of 10. “Almost half of their customers rate Burgers’ Zoo with a 9 or 10,” says Gerrit Piksen, Expert Customer Experience of research agency MarketResponse. Alex van Hooff, director of Burgers’ Zoo commented on the matter that “Customer friendliness is especially important to us. The results are entirely in line with what we are looking to achieve: that visitors have a nice day in our park and enjoy the beauty of nature.”

The Overall Results

The overall results of the survey for the most customer-friendly company in the Netherlands can be found at www.klantvriendelijkstebedrijf.nl. In addition to the overall ranking showing the overall winner, Coolblue, the results per sector can also be consulted. Burgers’ Zoo came second in the overall ranking, closely following the winner, Coolblue.


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Important information

In our park we take various measures to guarantee the appropriate distance of 1.5 meters. For example, we use a maximum number of visitors per day. In order to safeguard this maximum, it is necessary that all visitors (including subscribers) reserve online access to the park in advance.

Due to the new measures, Burgers' Zoo will be closed from 5 to 18 November.